A new lifestyle brand has come to Point Pleasant to help customers find their happy place. Beach People Studio curates collections of apparel and accessories that are all ethically sourced and intentionally designed. It’s the perfect spot to find trendy, beachy clothing to fit any style.
Inside, Beach People Studio features one-of-a-kind and classic art pieces painted by studio owner Theresa Losa. As for the products, she offers quality, handmade, and clean products including bathing suits, hats, patterned towels, and umbrellas. “We are not trying to be like everyone else but stay original and true to our philosophy,” Theresa says. “Everything in our studio is hand selected and curated to create a visually appealing atmosphere.”
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Theresa says her favorite piece of merchandise in the store is a soft, lightweight embroidered cashmere boatneck sweater. The item is available in either denim or navy. This versatile sweater is great for tying around the shoulders and wearing with jeans or shorts for a casual look. It’s also an eye-catching choice for a night out.
Beach People Studio also partners with Samsung to install eye-catching indoor displays. They use these immersive displays to elevate in-store customer experiences. For instance, customers can learn about the Beach People Studio brand, immersing them in its coastal feel. “Theresa’s use of digital displays in the store enables her to create a mood that is representative of the brand,” says Parrish Chapman, Senior Director Enterprise Retail Sales Key Accounts at Samsung Electronics America.
The brand also integrates MagicINFO™, Samsung’s cloud-based software and management system, to bring their content to life. “As a fine artist, Theresa understands how visual media can enhance engagement and create more meaningful human connections,” Parrish says. “That’s why she was interested in capturing the same visual and sensory elements from her artwork and fashion creations in the store displays to generate more excitement among in-store customers.”
About Beach People Studio
Theresa was born and raised at the Jersey Shore. She is a mother, wife, and a descendant of accomplished painters. She finds inspiration in her faith, family, and childhood memories on the beaches of the Jersey Shore. Future plans for Beach People Studio include opening additional locations.
Visit Beach People Studio at 1805 Sea Ave in Point Pleasant Beach. (See them on Google Maps.) To learn more:
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All Photos: © Beach People Studio
