If you’re craving fresh lobster but can’t get to Maine this summer, we have good news! The new Lobster Alley restaurant in Raritan is serving up hot and cold lobster rolls right in New Jersey. Despite the challenges of COVID-19, married couple Rebecca and Kim Hassouna are finding ways to keep their business afloat.
The pair live in Bridgewater, and have been operating a full-service catering company for over 10 years. But the health crisis soon put the fate of their business, Catering Solutions, in doubt. Prior to the pandemic, they provided catering services to over 50 schools every day around the state; in addition to corporate catering, typically serving 700 to 1,000 guests daily.
Getting Creative During a Crisis
Before Lobster Alley opened, Rebecca and Kim wanted to shut down for two weeks and ride it out. However, “when it became clear this wasn’t going to be two weeks, we started making plans,” Rebecca says. Since they were deemed essential, they were able to purchase bulk supplies of meats, dairy, and produce from their distributors. At first, they used these supplies to offer a grocery service to their school family customers and their local community. “As grocery stores were struggling to maintain products, we were extraordinarily busy filling orders,” she explains.
But with schools closing for the summer, the duo had to pivot once more, and Lobster Alley was born. After taking a trip to Baltimore in February, the couple fell in love with lobster rolls. They felt that lobster rolls were missing from the area, especially with fewer people getting their fix on beach trips. “We know that many people have canceled their vacations and aren’t getting to the beach as often as they might usually go,” Rebecca reasons.
Get Your Seafood Fix at Lobster Alley
Now, Lobster Alley has fresh lobsters flown overnight from Maine to the restaurant twice a week. They serve their popular lobster rolls on New England-style hot dog buns made from scratch each morning. Of course, other fan favorites include lobster mac and cheese, as well as the avocado shrimp salad; Other standout menu options include Elote corn, Cajun shrimp rolls, and beer-battered onion rings. Click here to see the full menu.
You’ll find about 30 seats for outdoor dining along their alley, back patio, and sidewalk. But the team is on the fence about indoor dining even in the future; they currently use the space to fulfill catering orders.
You can find Lobster Alley at 18 West Somerset Street in Raritan. At the moment, they offer take out and curbside delivery, but don’t use delivery apps. For hours and info, click here to visit their website or click here to give them a call.
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