New Jersey shore town Brick is known for its wide array of chain restaurants. Now, a new locally-owned option has come onto the dining scene in the form of Falafel Brothers. Having opened in Brick’s Top Tomato Plaza back in February, the spot offers an extensive selection of Mediterranean cuisine. “Business has been exceptional,” says Firas Kwara, co-owner of the restaurant along with his brothers Nedal, Rabie and Diaya.
“Everyone in Brick and the surrounding towns has shown us a lot of love.”
Just Like Home
As soon as you enter Falafel Brothers, you’ll feel like you’re home. “It’s like walking into your mom’s kitchen,” says Kwara. “All of us are energetic and friendly.”
The Kwaras have 50-plus years of experience in the restaurant industry. Their oldest brother, Adnan, has owned Ibby’s Falafel in Jersey City since 1996. Falafel Brothers was actually originally known as Ibby’s Falafel in Freehold, but they sold the spot a few years ago.
The brothers did their own thing briefly. Eventually, Nedal began spearheading the efforts to open Falafel Brothers. He thought Brick, which is near his Toms River home, would be an ideal location.
“We looked around and didn’t see something like this. It’s not a franchise and it’s not fast food,” says Firas. He felt it was a good idea to open the place and partner with his brothers. “We wanted to see how our type of food would work in Brick.”
Falafel—deep-fried finely ground chickpeas, parsley, onion and a special blend of spices—is the signature dish at this spot. The Kwaras use a family recipe, with its spices and ingredients setting it apart. But the menu doesn’t stop there. Other items include hummus, baba ganoush, lamb kabob, lentil soup, chicken kabob and salads.
“Our shawarma is 100-percent fresh lamb, opposed to mixed meats that are frozen,” says Firas.
Dessert options include rice pudding and baklava. All pastries are vegan, adds Firas.
Great for Vegans
Produce is locally-sourced when possible and meat comes from New York. They import spices, oils, and coffee from overseas, while making dishes daily in-house. “We start from scratch, which keeps food consistent,” says Firas.
That’s how the brothers are able to cater to those who are vegan, vegetarian, meat eaters or gluten-free. For example, check out the homemade spinach pies (made with or without feta). “Ninety percent of the menu is vegan,” says Firas. “It’s a vegan paradise.”
They do party and business catering, too. Their most recent catering gigs brought food to hospitals, pharmaceutical reps, barbecues and recently a wedding rehearsal dinner.
“It’s different, that’s what people love about it,” says Firas.
Falafel Brothers delivers through UberEats and uses ChowNow for online ordering. They are located at 515 Brick Boulevard in Brick. Call 732-451-1234 or visit falafel-brothers.com for more information.