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Broadcast Media Forced to Innovate During COVID-19

Since mid-March, much of the country has been in various states of “lockdown” due to the COVID-19 crisis. With many businesses unable to open, those that can have been working from home. No person or business is exempt from this temporary new normal and, in particular, broadcast media is changing.

Many newscasters are broadcasting from their own living quarters. Meanwhile, stations like NJTV still operate daily, even if the team is working remotely. But in order to make this happen, the station is getting creative in how they operate. As a result, these innovations are also helping students in an interesting way.


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NJTV and Broadcast Media Adapt to COVID-19

During this episode of One-on-One with Steve Adubato, the show host speaks with John Servidio via video conferencing. Servidio is the vice president of Subsidiary Stations at WNET and also the general manager at NJTV. Their discussion centers around innovations in broadcast media during the coronavirus pandemic, including the NJTV Learning Live initiative; a program that helps to teach children in third, fourth, fifth, and sixth grades.

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“I’ve been using the expression a lot that ‘necessity is the mother of invention,’” Servidio tells Adubato. “It’s interesting when you have to do something, you find ways around it. Obviously, technology has been there; we have the use of that technology, but we would have never thought of doing something like [online interviews] three weeks ago.”

“There may be some permanent changes in how we think about a lot of things, including television,” he adds.

NJTV Learning Live

These changes have built the foundation for a number of important initiatives, Sevidio goes on to explain. Among these is NJTV Learning Live; this on-air instructional series helps children continue their education remotely. Each day, the program runs from 9:00 am – 1:00 pm and features four different teachers all at different grade levels; specifically, the teachers offer curriculum for third, fourth, fifth, and sixth-grade students.

“Each teacher prepares their own lesson,” Servidio states. “They prepare their own materials. [Teachers] prepare their own secondary sources, whether it be pieces of paper or craft objects or bulletin boards or blackboards in their own home. They prepare the lessons, and every day—a week before broadcast—they record their sessions.”

Want to hear more about what the NJTV Learning Live initiative offers and when and where to watch? Check out this edition of One-on-One with Steve Adubato.


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One on One with Steve Adubato

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