Setting fitness goals is easy. Attaining them doesn’t have to be hard. Iron Culture in North Bergen is a luxury high intensity and full-service gym. They are independent, owner operated, and community based. The gym aims to offer a unique fitness experience that exceeds what corporate chains and small studio gyms can do.
The four core values at Iron Culture are vision, passion, execution, and transformation. To achieve these values, the 19,800-square foot fitness center boasts state-of-the-art equipment. Their exercise machines come from Arsenal Strength and Life Fitness. In addition, they offer a cycling room, dedicated dead lifting room, athletic training, and a group fitness room. They even have an indoor/outdoor turf area for boot camp classes.
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Iron Culture offers personal training including both one-on-one and group training. Their fitness classes include HITT, boot camp, cycling, yoga, and boxing. Both the boxing and boot camps are the most popular, according to Founder Arthur Imperatore. “Iron Culture is what I describe as a high-end hardcore gym focused on creating a sense of purpose and community for those dedicated to fitness while providing the highest levels of amenities and customer service. Our focus is on overall wellness and personal transformation.”
Some of those high-end amenities include a kids’ club, plus a co-working lounge and workspace with Wi-Fi. Members will also find a smoothie and juice bar with meal plans, and spa-like locker rooms. In particular, the North Bergen location has 1,800 members with a daily check-in rate of over 30%. (This is among the highest in the industry.) “The energy you feel walking through the door is uniquely motivating; and our decor matches the energy with its spare, clean, minimalist look,” Arthur says.
Iron Culture will soon be home to The Recovery Room. This physical center will offer massages, acupuncture, cryotherapy, IV infusions, and other therapies for members.
About Iron Culture
Arthur grew up near North Bergen. His father founded the NY Waterway in Weehawken, and Arthur worked for the family business for over 20 years. “I’m intimately familiar with the Hudson River waterfront and its potential for a high-end gym,” he says. He was a member of East Coast Fitness, in the same building Iron Culture now occupies. “I’ve had my eye on this space for a long time. The area features urban densities and high household incomes, but has never had a truly first-class fitness facility until now.”
Tragically, Arthur lost his son Justin, a college athlete, to suicide after a career-ending injury. That’s why fitness and mind/body connection are not only his passion, but his life’s mission. Iron Culture is a tribute to Justin and the power of fitness to improve mental health and well-being. “I’ve heard so many stories from members about how Iron Culture has helped them overcome addictions, depression and anxiety, financial and workplace problems, and relationship issues,” Arthur says. “Hearing these stories of personal growth and transformation is my greatest reward.”
Visit Iron Culture at 7700 River Rd in North Bergen. (A second location is also in Cedar Grove.) Look for them online to learn more.
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All Photos: © Iron Culture
