The United States has been overrun by coffee and, as a nation, we must be completely fine with that. More than 50 percent of Americans drink coffee every single day, with the country boasting approximately 146 billion cups consumed each year (according to a Harvard study). Like medicine and the internet, coffee isn’t going anywhere anytime soon, forcing companies to create innovative technology to stay in the game. One such example is Keurig.
On this episode of One-on-One with Steve Adubato, show host Steve Adubato, PhD., once again visited the campus of Newark’s New Jersey Institute of Technology (NJIT). This time, he spoke with Dick Sweeney, co-founder of Keurig, about Sweeney’s New Jersey roots, his connection to NJIT and the way he encourages future innovators to brew up their own success.
Keurig, one of America’s favorite, convenient coffeemakers, was founded nearly 25 years ago by John Sylvan and Peter Dragone. A few months after its incarnation, Sweeney enthusiastically jumped on board as a co-founder, investor and advisor.
“What intrigued me was the fact that they weren’t going into the consumer appliance world with another coffee machine; they weren’t going to be the next Mr. Coffee,” said Sweeney. “They were focused on the office coffee service market.”
Sweeney went on to explain that Keurig wasn’t just a creatively different coffee maker for your average household; it would also provide an unparalleled office coffee service.
“We thought, when they go to the office, what are they drinking?” Sweeney said. “They’re back to the stuff that’s been sitting in a pot for a half hour and getting terrible. And the conclusion was the only way to ensure a fresh cup of coffee is to brew it as you consume it, one cup at a time.”
The Keurig machine allows drinkers to utilize “K-Cups,” a single-serving brewing pod, in order to brew their own, unique cup of coffee. It eliminates the need for consumers to brew an entire pot at a time, and everyone at the kitchen table can enjoy their favorite types of coffee as they please.
To learn more about Sweeney and the Keurig coffeemaker, check out this segment of One-on-One with Steve Adubato.
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