Before it was cemented into the nation’s vocabulary as the premier brand of kosher wines and products, Manischewitz was a local bakery. It all began when Rabbi Dov Behr Manischewitz made Passover matzo for his family and a few friends. Shortly after he opened a small matzo bakery, where he invented the world’s first square matzo.
Since then, Manischewitz has helped define Jewish holiday traditions for more than 130 years. “For many families, Manischewitz is more than a food brand—it’s part of their story,” says Marketing Manager Talia Sabag. “Manischewitz products have been on the table during some of life’s most meaningful moments, especially Passover. From matzo to soup mixes and traditional holiday staples, Manischewitz has helped families gather, cook together, and celebrate their heritage.”
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Manischewitz is A Company Rich in History
What people love most about Manischewitz is that sense of familiarity and connection. “When someone opens a box of Manischewitz matzo or prepares a bowl of matzo ball soup, it often brings back memories of grandparents, family seders, and traditions passed down through generations,” Talia explains.
By 1920, Manischewitz became the world’s largest matzo producer, always strictly adhering to the Kosher laws. “Because our products were historically among the most widely available kosher foods in the United States, Manischewitz helped make it possible for Jewish families across the country to keep traditions alive—no matter where they lived,” says Talia.
Over time, the brand became a symbol of those shared moments around the table. As Manischewitz evolves, they consistently introduce new products and flavors that appeal to a younger Jewish audience as well as those who are culturally curious. So it’s no surprise families still connect to the brand so deeply during holidays like Passover.
Passover Classics + Brand New Products
Returning favorites from the Manischewitz product line help make holiday preparation easier while catching the attention of younger audiences. Frozen matzo balls are ready to cook and taste just like grandma made them. Likewise, Kosher for Passover all-beef hot dogs and frozen gluten-free knishes complement any meal. (and pair great with beloved products like gefilte fish, kosher for Passover matzos, and assorted macaroons.
As for their latest products, comfort, convenience, and classic flavor come together in the new Manischewitz Homemade Soup Line. Inspired by cherished family recipes and rooted in Manischewitz’s trusted legacy of soup mixes and broths, these soups are packaged in 24-ounce glass jars. Kosher for Passover varieties include clear chicken broth and chicken matzo ball soup. Additional year-round options feature chicken noodle, tomato & rice, split pea, Bubby’s vegetable, and mushroom barley.
In addition, Manischewitz recently unveiled a new lineup of Kosher for Passover offerings. This includes a crisp, versatile mini matzo, new water crackers, and a trio of Kosher for Passover, easy-to-bake cookies. Flavors includechocolate chip, double chocolate chip, and snickerdoodle.
“Our Kosher for Passover portfolio blends tradition with innovation, making it easier than ever for families to celebrate with dishes that feel both nostalgic and new,” Talia says.
Click to Display Dubai Chocolate Matzah Crack Recipe!
Manischewitz Chocolate Matzah Recipe
Ingredients:
- 1 box Manischewitz matzahs
- 2 sticks of margarine
- 1 cup brown sugar
- 2 cups shelled pistachios
- 1/3 cup powdered sugar
- 1/2 teaspoon salt
- 1/4 cup melted Heaven and Earth coconut oil (+ 2 tablespoons more as needed)
- 1 and 1/2 bars Geneve baking chocolate, melted
- Chopped shelled pistachios, for garnish
- Flaky salt, for garnish
Directions:
- 1. Start by lining a baking sheet with parchment paper.
- 2. Place the matzah onto the parchment, cutting to size as needed.
- 3. In a skillet, melt the margarine and add in the brown sugar. Cook over medium heat until margarine and sugar have caramelized and the mixture is dark brown.
- 4. Pour the caramel over the matzah and refrigerate until set. (Approximately 20 minutes)
- 5. While the caramel is setting, make the pistachio spread. Add the shelled pistachios to a food processor. Process on high, scraping down the sides occasionally, for two minutes.
- 6. Add in the powdered sugar and salt. Blend again until combined.
- 7. Slowly add in the melted coconut oil, starting with 1/4 cup. Use up to 2 tablespoons more, as needed, until you’ve reached a spreadable consistency.
- 8. Remove the matzah from the fridge and spread the pistachio mixture over it.
- 9. Pour the melted chocolate on top and garnish with chopped pistachios and flaky salt, immediately. Place it in the fridge to set.
- 10. Once the crack has set, break it into pieces. Store in an airtight container in the fridge or freezer.
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