The concept for D’s Dough in Cliffside Park was the result of a midnight craving for cookies. Co-founders Brayleah Kernan and Achraf Abbassi started baking cookies late in the evening during winter 2019. After countless batches of cookie dough testing, they crafted the perfect recipe. Now, this artisan bakery sells safe, small-batch edible dough to customers.
The cookie dough from D’s Dough is safe to eat as-is, but can also be baked. In fact, baking the dough produces a homemade, soft cookie that’s gooey on the inside and crunchy on the outside. In addition to cookie dough, the bakery offers scratch-baked cookies with ice cream. “We thought the neighborhood needed something new and sweet,” Brayleah Kernan says of her woman-led business.
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A Dough-lightful Experience
D’s Dough does not have any indoor seating. Instead, patrons can order from the takeout counter and enjoy their treats on the go or back at home. (They do, however, plan to install some benches on the sidewalk.) The interior is “sprinkly, sparkly, colorful, and fun,” Brayleah says. “We added playful details and plenty of ’90s nostalgia throughout to bring our customers joy.”
So far, the top-selling cookie flavors are chocolate chip and cookies and cream; the latter is filled with crushed chocolate sandwich cookies. Likewise, other fun flavors include birthday cake, snickerdoodle, brownie batter, campfire s’mores, and peanut butter. D’s Dough also creates a seasonal cookie as a limited time menu item. In fact, these creative seasonal flavors are Brayleah’s favorite to make; “Because I get to create something unique and collaborate with our customers on what flavor they want to try next.” Click here to learn more about their available flavors.
About D’s Dough
All products from D’s Dough are edible in their raw form. To accomplish this, they use heat-treated flour and pasteurized eggs in all of their products. This heat-treatment process eliminates harmful bacteria, making the dough safe for eating.
Brayleah describes herself as “a passionate baker and lover of all things sweet.” Meanwhile, Achraf previously designed and owned another takeout business in the New Jersey area. The duo plans to open more D’s Dough locations throughout NJ, as well as offer nationwide shipping. At the moment, they offer local delivery via Uber Eats and DoorDash.
Visit D’s Dough at 86 Palisade Ave in Cliffside Park. (Click here to see them on Google Maps.) To learn more: Click here to visit their website | Follow them on Instagram | Click to give them a call.
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All Photos: © D’s Dough