The California-bred franchise known as The Habit Burger Grill opened its third New Jersey restaurant on December 8 in Eatontown. The restaurant franchise, which was named the “best tasting burger in America” by Consumer Reports in July 2014, invited numerous special guests – including Best of NJ – to attend their grand media opening.
The first Habit Burger Grill opened in Santa Barbara, California in 1969. Since then, the franchise has grown to over 135 restaurants in 9 states, including Arizona, Florida, Nevada, Virginia, and New Jersey. The “burger-centric, fast-casual” restaurant opened its very first East Coast location in Fair Lawn back in August 2014, with new locations opening up regularly.
The mayor of Eatontown, Dennis Connelly, joined in on the brief ribbon-cutting ceremony earlier in the evening, but it wasn’t until exactly 5:00 pm that the doors finally opened for the many people waiting outside of the town’s brand new establishment. Once open, people continued to pour into the restaurant for the next hour, patiently waiting in line to try some of the critically acclaimed burgers, sandwiches, and salads. Every guest who stepped through the doors was welcomed with warm smiles and friendly greetings from all of the restaurant’s new managers and staff.
Groups of families and friends flocked to the Michael’s Plaza location, ordering the famous charburgers, fresh salads, and grilled sandwiches. The Habit Burger Grill prides itself on the freshness of all of their ingredients; one manager emphasized how ingredients – such as lettuce, tomatoes, pickles, etc. – are prepped twice daily to ensure freshness. “We’re not the type of place to slice a bunch of tomatoes and use them throughout the entire week; everything is prepared fresh daily,” he told me. The chicken breast and sirloin steak are marinated in-house. The burgers are 100% beef, never frozen, and are char-grilled over an open flame to add extra flavor. This is tremendously apparent when dining at the restaurant, since each bite of my burger exploded with savory flavor.
The Habit Burger Grill has a short, concise menu, meaning that the cooks are experts at preparing these dishes and producing each meal with the same proficiency as the last. Whether you’re stopping in for an enticing BBQ Bacon Charburger with sweet potato fries, or a simple chocolate milkshake, The Habit Burger Grill should satisfy your cravings. The Eatontown address is located at 178 Route 35 South (in Michael’s Plaza). For hours and additional information, visit The Habit Burger Grill website.
Hero (Top) Feature Image and Additional Images: © Patrick Lombardi / Best of NJ