by BNJ
Best Place To Open New Restaurant . Atlantic City & Ocean City in Top 10
April 3, 2009 in Life in Jersey, Restaurants in New Jersey by BNJ
Steak Restaurant Photo
Atlantic City and Ocean City New Jersey were named as two of the best cities in America to open a new restuarant in the 2009 Nielsen Claritas Restaurant Growth Index that was released yesterday. Atlantic City came in at number 4 on the list and Ocean City came in at number 5. Nielsen is the world’s leading marketing and media information company.
You can read the full report on the Neilsen-Claritas Website Here.
Neilsen Claritas explains the RGI, or Restaurant Growth Index in this way:
“The Restaurant Growth Index (RGI) is a statistical prediction of where a new restaurant stands the best chance of succeeding. This year we’ve ranked 318 Metropolitan Areas, from the best prospects down, based on the RGI score for each. That score is based on an area’s total restaurant sales as a percent of income, at a per-capita level, compared to the nation as a whole. The exact formula is as follows:
(Restaurant sales per capita in the market/Restaurant sales per capita in the U.S.) x (Restaurant sales per capita as a percent of income per capita in the market/Restaurant sales per capita as a percent of income per capita in the U.S.) x 100 = RGI
An RGI score of 100, therefore, is the average for the entire United States. Higher scores indicate better prospects than the national average; lower scores indicate poorer ones.
Remember that the Index is not a gauge of where restaurants are, but where it’s best for them to go, which is why wellestablished markets may not fare as well as yet-undiscovered ones.”
[see the quote in the original context here]
